iphone and Steve Jobs

I think that Apple has estblished an overall great brand and have branded themselves as unique and have created revolutionary products over the past decade. I do not think all of this could have been possible without Steve Jobs participation, although we know that he has also created problems as well. As far as the new iphone situation is considered, I think it is safe to say that both sides of the issue have a very good standpoint. People like Apple and their products because they are different. You can't simply walk into any random store and buy all of their products. I know that I bought a nano over 2 years and love it, then last semester bought the MacBook for adobe and all the great features it has. I think that Apple is quality, and consumers like the products not only because of the usability but because the atmosphere in the brick and mortar stores. When they first presented the iphone in January, Apple used lots of hype and reeally put the product on a pedastool, so when the original price came out, consumers somewhat expected the price to be steep at first. As with any technology prices change. I do not think what Apple did was completley unfair and bad stewardship but simply not a well thought out plan. I think Steve Jobs could have made his letter to the consumers a little more understanding and not so blunt. What he said is true of the technology world, but he could have put a little more heart into it. i think Apple did the appropraite thing and gave a rebate. From the PR standpoint, the iphone issue could have been handled better. I think that the bottom line to the situation is that corprate America's first and foremost goal is to make a profit. Apple took advantage of their loyal customers and made a profit. I do not think this situation will have a huge effect on customers considering once the price dropped more and more iphones were sold!